Data controller

Makre  –  Viale Giacomo Matteotti, 1/A, 50121 Firenze FI

Email address of the Data Controller: info@makre.org

Types of data collected

Among the Personal Data collected by this Website, either independently or through third parties, there can be found: name, surname, telephone, email; Cookies; Usage data; unique identifiers of advertising devises (Google Advertiser ID or IDFA identifier, for example).

Complete details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the data is collected.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Website.
Unless otherwise specified, all data requested by this website is mandatory. If the User refuses to communicate them, it may be impossible for this Website to provide the Service. In cases where this Website indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or on its operation.
Users who have doubts about which data is mandatory are encouraged to contact the Data Controller.
Any use of Cookies – or of other tracking tools – by this Website or by the owners of third party services used by this Website, unless otherwise specified, has the purpose of providing the Service requested by the User, as well as for the additional purposes described in this document and in the Cookie Policy, if available.

The User assumes the responsibility for the Personal Data of third parties obtained, published or shared through this Website and guarantees to have the right to communicate or release them, freeing the Data Controller from any liability to third parties.

Method and place of processing of collected data

Method of processing

The Data Controller takes the appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out using IT and / or telematic tools, with organizational methods and with logic strictly related to the indicated purposes. Other than the Data Controller, in some cases, other people involved in the organization of this Website could have access to the data (administrative, commercial, marketing, legal, system administrators) that is to say external people (such as suppliers of third party technical services, postal couriers, hosting providers, IT companies, communication agencies) appointed as well, if necessary, as Data Processors by the Data Controller. The updated list of Managers can always be requested to the Data Controller.

Legal basis of the processing

The Data Controller processes Personal Data relating to the User if one of the following conditions exists:

• the User has given consent for one or more specific purposes; Note: in some jurisdictions the Data Controller may be authorized to process Personal Data without the User’s consent or another of the legal bases specified below, as long as the User does not object (“opt-out”) to such treatment. However, this is not applicable if the processing of Personal Data is governed by European legislation on the protection of Personal Data;
• the processing is necessary for the execution of a contract with the User and / or for the execution of pre-contractual measures;
• the processing is necessary to fulfil a legal obligation to which the Data Controller is subject;
• the processing is necessary for the performance of a task of public interest or for the exercise of public authority vested in the Data Controller;
• the processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.

It is in any case always possible to ask the Data Controller to clarify the concrete legal basis of each treatment and in particular to specify whether the treatment is based on the law, considered by a contract or necessary to conclude a contract.

Place

The Data is processed at the Data Controller’s operating offices and in any other place where the parties involved in the processing are located. For further information, contact the Data Controller.
The User’s Personal Data may be transferred to a country other than that in which the User is located. To obtain further information on the place of processing, the User can refer to the section relating to the details on the processing of Personal Data.

The User has the right to obtain information regarding the legal basis of the transfer of Data outside the European Union or to an international organization governed by public international law or consisting of two or more countries, such as the UN, as well as that regarding the security measures adopted by the Data Controller to protect the Data.

The User can check if one of the transfers described above takes place by examining the section of this document relating to the details on the processing of Personal Data or request information from the Data Controller by contacting him through the information provided at the beginning.

Period of conservation

The Data is processed and stored for the time required by the purposes for which they were collected.

Therefore:

• Personal Data collected for purposes related to the execution of a contract between the Onera and the User will be retained until the execution of this contract is completed.
• Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until this interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.

When the processing is based on the User’s consent, the Data Controller may keep the Personal Data for a longer period until such consent is revoked. Furthermore, the Data Controller might be obliged to keep Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, at the end of this term the right of access, cancellation, rectification and the right to data portability can no longer be exercised.

Purpose of the processing of the collected data

The User Data is collected to allow the Owner to provide the Service, comply with legal obligations, respond to requests or executive actions, protect their rights and interests (or those of Users or third parties), identify any malicious activities. or fraudulent, as well as for the following purposes: Contacting the User, Displaying content from external platforms, Commenting on content, Statistics, Tag management, Commercial affiliation, SPAM protection, Remarketing and behavioural targeting, User database management, Advertising and Hosting and backend infrastructure.

To obtain detailed information on the purposes of the processing and on the Personal Data processed for each purpose, the User can refer to the “Details on the processing of Personal Data” section.

Details on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Contact form (This Website)

By filling in the contact form with their data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated by the form header.

Personal Data processed: name, surname, telephone, email.

• User database management

This type of service allows the Owner to build user profiles starting from an email address, the name or any other information that the User provides to this Website, as well as to track the User’s activities through statistical functions. These Personal Data may also be cross-referenced with publicly available information on the User (such as profiles on social networks) and used to build private profiles that the Owner can view and use to improve this Website.
Some of these services may also allow the scheduled sending of messages to the User, such as emails based on specific actions performed on this Website.

• MailChimp 

MailChimp is a user database management service provided by Maichimp.

Personal Data processed: Cookies; e-mail; various types of data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

• Tag management

This type of service is functional to the centralized management of the tags or scripts used on this Website.
The use of these services involves the flow of User Data through them and, where appropriate, their retention.

• Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy.

• SPAM protection
  This type of service analyses the traffic of this Website, potentially containing Users’ Personal Data, in order to filter it from parts of traffic, messages and contents recognized as SPAM.

Akismet (Automattic Inc.)
Akismet is a SPAM protection service provided by Automattic Inc.
Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

• Advertising

This type of service allows the User Data to be used for commercial communication purposes in various forms of advertising, such as banners, also in relation to the User’s interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are indicated below.
Some of the services listed below may use cookies to identify the user or use the behavioural retargeting technique, that is to display advertisements tailored to the interests and behaviour of the user, also detected outside this website. More information on this, we suggest you check the privacy policies of the respective services.

In addition to the possibility of opting out offered by the services listed below, the User can opt for the exclusion of the use of  cookie by a third-party service  for some advertising features by visiting  the opt-out page of the Network Advertising Initiative.

Users can also choose not to participate in certain advertising features through the corresponding device configuration options, such as the mobile device advertising configuration options or the generic advertising configuration..

Facebook Lookalike Audience (Facebook, Inc.)

Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through the Facebook Custom Audience service in order to show advertisements to users with similar behavior to users who are already in a list of customers based on their previous use of this Website or their interaction with relevant content through Facebook applications and services.
Based on this data, personalized ads will be shown to Users suggested by Facebook Similar Audience.

Users can choose not to use Facebook cookies to personalize ads by visiting this  opt-out page .

Personal Data processed: Cookies; Usage data.

Place of processing: United States. – Privacy Policy – Opt Out.

• Remarketing e behavioral targeting

This type of service allows this Website and its partners to communicate, optimize and serve advertisements based on the past use of this Website by the User.
This activity is facilitated by the tracking of Usage Data and the use of Tracking Tools to collect information which is then transferred to the partners who manage the remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email address lists.
In addition to the opt-out features offered by the services listed below, the User can opt-out by visiting the opt-out page of the Network Advertising Initiative.

Users can also choose not to participate in certain advertising features through the corresponding device configuration options, such as the mobile device advertising configuration options or the generic advertising configuration.

LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Website with the LinkedIn advertising network.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy – Opt Out.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy – Opt Out.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioural targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Users can choose not to use Facebook cookies for ad personalization by visiting this  opt-out page.

Personal Data processed: Cookies; e-mail.

Place of processing: United States – Privacy Policy – Opt Out.

• Statistics

The services contained in this section allow the Data Controller to monitor and analyse traffic data and are used to keep track of User behaviour.

Google Analytics with anonymized IP (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of evaluating the use of this Website, compiling reports and sharing them with other services developed by Google.
Google may use the Personal Data to contextualize and personalize the advertisements of its own advertising network.
This Google Analytics integration makes your IP address anonymous. This Google Analytics integration makes your IP address anonymous. Anonymization works by shortening the IP address of the Users within the borders of the member states of the European Union or in other countries adhering to the agreement on the European Economic Area. Only in exceptional cases, the IP address will be sent to Google’s servers and shortened within the United States.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy – Opt Out.

Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook, Inc. that connects data from the Facebook ad network with actions performed on this Website. The Facebook pixel monitors the conversions that can be attributed to Facebook, Instagram and Audience Network ads.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy.

LinkedIn Conversion Tracking (LinkedIn Corporation)

LinkedIn Conversion Tracking is an analytics service provided by LinkedIn Corporation that links data from the LinkedIn ad network with actions performed on this Website.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy.

Google Analytics Demographics and Interests Reports (Google Ireland Limited)

Google Analytics Demographics and Interest Reports is an advertising reporting feature that makes Demographics and Interest Data available within Google Analytics for this Website (Demographics means Age and Gender Data ).

Users can choose not to use Google cookies by visiting[Impostazioni annunci] Google’s [Ad Settings] (https://adssettings.google.com/authenticated).

Personal Data processed: unique identifiers of advertising devices (Google Advertiser ID or IDFA identifier, for example); Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

• Viewing content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
In the event that a service of this type is installed, it is possible that, even if the Users do not use the service, it collects traffic data relating to the pages in which it is installed.

YouTube Video Widget (Google Inc.)

YouTube is a video content viewing service managed by Google Inc. that allows this Website to integrate such content within its pages.

Personal Data processed: Cookies; Usage data.

Place of processing: USA – Privacy Policy.

Google Fonts (Google Inc.)

Google Fonts is a font style visualization service managed by Google Inc. that allows this Website to integrate such contents within its pages.

Personal Data processed: Usage data; various types of data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

Gravatar (Automattic Inc.)

Gravatar is an image visualization service managed by Automattic Inc. that allows this Website to integrate such contents within its pages.
Please note that if Gravatar images are used for commenting systems, the commenter’s email address (or parts of it) may be sent to Gravatar, even if they are not subscribed to this service.

Personal Data processed: Usage data; e-mail.

Place of processing: United States – Privacy Policy.

Video Vimeo (Vimeo, LLC)

Vimeo is a video content viewing service managed by Vimeo, LLC that allows this Website to integrate such content within its pages.

Personal Data processed: Cookies; Usage data.

Place of processing: United States – Privacy Policy.

Font Awesome (Fonticons, Inc. )

Font Awesome is a font style visualization service managed by Fonticons, Inc. that allows this Website to integrate such content within its pages.

Personal Data processed: Usage data.

Place of processing: United States – Privacy Policy.

Adobe Fonts (Adobe)

Adobe Fonts is a font style visualization service managed by Adobe Systems Incorporated that allows this Website to integrate such content within its pages.

Personal Data processed: Usage data; various types of data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

• Rights of the User

Users can exercise certain rights with reference to the Data processed by the Data Controller.

In particular, the User has the right to:

• withdraw consent at any time.  The User can revoke the consent to the processing of their Personal Data previously expressed.
• oppose the processing of their data. The user can oppose the processing of their data when it occurs on a legal basis other than consent. Further details on the right to object are indicated in the section below.
• access their data. The user has the right to obtain information on the data processed by the owner, on certain aspects of the processing and to receive a copy of the data processed.
• verify and request rectification. The User can verify the correctness of his / her Data and request its updating or correction.
• obtain the limitation of the treatment.  When certain conditions are met, the User may request the limitation of the processing of their Data. In this case the Data Controller will not process the Data for any other purpose than their conservation.
• obtain the cancellation or removal of their Personal Data.  When certain conditions are met, the User can request the cancellation of their Data by the Owner.
• receive their data or have them transferred to another owner. The User has the right to receive his / her Data in a structured format, commonly used and readable by an automatic device and, where technically feasible, to obtain its unhindered transfer to another owner. This provision is applicable when the Data is processed with automated tools and the processing is based on the User’s consent, on a contract to which the User is a party or on contractual measures connected to it.
• propose a complaint. The User can lodge a complaint with the competent personal data protection supervisory authority or take legal action.

Details on the right to object

When Personal Data are processed in the public interest, in the exercise of public authority vested in the Data Controller or to pursue a legitimate interest of the Data Controller, Users have the right to oppose the processing for reasons connected to their particular situation.

Users are reminded that, if their Data are processed for direct marketing purposes, they can oppose the processing without providing any reasons. To find out if the Data Controller processes data for direct marketing purposes, Users can refer to the respective sections of this document.

How to exercise your rights

To exercise the User’s rights, Users can direct a request to the contact details of the Owner indicated in this document. Requests are filed free of charge and processed by the Data Controller as soon as possible, in any case within one month.

• Further information on the treatment

Defence in court

The User’s Personal Data may be used by the Owner in court or in the preparatory stages for its eventual establishment for the defence against abuse in the use of this Website or related Services by the User.
The User declares to be aware that the Owner may be obliged to disclose the Data by order of the public authorities.

Specific information

At the request of the User, in addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System log and maintenance

For needs related to operation and maintenance, this Website and any third-party services used by it may collect system logs, i.e., files that record the interactions and which may also contain Personal Data, such as the User IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Response to “Do Not Track” requests

This Website does not support “Do Not Track” requests.
To find out if any third-party services used support them, the User is invited to consult the respective privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Website as well as, if technically and legally feasible, by sending a notification to Users through one of the extremes. contact number of which it is in possession. Please therefore consult this page frequently, referring to the date of the last modification indicated at the bottom.

If the changes concern treatments whose legal basis is consent, the Data Controller will collect the User’s consent again, if necessary.

Definitions and legal references

Personal Data (or Data)

Any information that, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable constitutes personal data.

Usage Data

This is the information collected automatically through this Website (including from third-party applications integrated into this Website), including: the IP addresses or domain names of the computers used by the User who connects with this Website, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc. .) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of the pages consulted, to the parameters relating to the operating system and the IT environment of the User.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Interested

The natural person to whom the Personal Data refers.

Data Processor (or Manager)

The natural person, legal person, public administration and any other body that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body which, individually or together with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures relating to the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.

This Website (or this Application)

The hardware or software tool through which the Personal Data of Users are collected and processed.

Services

The Service provided by this Website as defined in the relative terms (if available) on this site / application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union contained in this document is intended to be extended to all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Tracking Tools which consist of small pieces of data stored in the User’s browser.

Tracking Tool

By Tracking Tool we mean any technology – eg. Cookies, unique identifiers, web beacons, integrated scripts, e-tags and fingerprinting – which allow users to be traced, for example by collecting or saving information on the User’s device.

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Legal references

This privacy statement is drawn up on the basis of multiple legislative systems, including articles. 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy statement applies exclusively to this Website.